HOW WE GOT HERE
Seven Months of Bad Faith Bargaining
The current crisis is the direct result of a seven-month period of bad faith bargaining by Change Grow Live management.
Executive directors repeatedly delayed meetings, refused to engage with the evidence presented by staff, and stretched the process out while frontline workers struggled with rising living costs and real-terms pay cuts.
Throughout the dispute, management asked staff to accept a “trust me” model of negotiation. They refused to share detailed organisational budgets, expenses, or meaningful information about major spending decisions, including the charity’s reported £10 million annual spend on private agency staff. Instead, workers were expected to blindly accept management’s claims about affordability while the financial books remained closed.
At the same time, executive management secretly awarded CQC Registered Managers an annual allowance of £2,500 each, costing the organisation approximately £1 million a year. This happened while frontline staff were being told there was no money for an improved pay offer. When whistleblowers exposed the payments, management admitted the award had been made but still confirmed there was no new offer for the rest of the workforce.
When the union presented devastating cost of living survey results, the Chief Executive and Board of Trustees failed to respond. Management were also criticised for controlling the process, refusing to allow the union to contribute properly to agendas or correct inaccurate meeting notes. By the fifth pay meeting, more than seven months had passed without management ever presenting a second or improved offer.
During the final ACAS conciliation meetings, senior managers escalated the dispute further. They refused basic negotiation conditions, declined to commit to urgency, and resorted to personal attacks. Management declared they would not “play Santa Claus” or “reward bad behaviour” by offering an improved deal to their struggling workforce. This was said while senior executives had benefited from significant pay growth over previous years, including a reported 52.6% increase for the Deputy CEO, while frontline staff endured real-terms cuts of up to 24%.
The Timeline of Disrespect
This chronology shows a clear pattern: delay, refusal to disclose financial information, secret payments to selected managers, and repeated failure to make an improved offer to frontline staff.
23 October 2025
Unite delivers the cost of living survey results
CGL executive management fails to respond to the evidence from frontline staff.
24 October 2025
First formal pay negotiation meeting
Unite presents a member-led claim for a 6.7% pay increase.
November 2025
Secret pay award for CQC Registered Managers
Executive management secretly awards CQC Registered Managers an annual allowance of £2,500 each. The unannounced payment is made while frontline staff are entering the first month of their pay dispute. The award costs the charity approximately £1 million annually and is made without agreement through recognised union structures.
16 January 2026
Unite delivers survey results to the Board of Trustees
CGL trustees and executive directors fail to respond to the evidence of staff hardship.
20 January 2026
Second formal pay negotiation meeting
CGL offers a 2.5% increase, amounting to a real-terms pay cut of around 2%.
16 February 2026
Union members reject the offer
94% of union members reject the pay offer on a 62% turnout.
20 February 2026
Third formal pay negotiation meeting
CGL management fails to present an improved offer.
13 March 2026
Consultative industrial action ballot opens
Unite launches a vote on potential strike action.
18 March 2026
Fourth formal pay negotiation meeting
Management fails to present a new offer, and ACAS is invited to intervene.
10 April 2026
Consultative industrial action ballot closes
The ballot returns a strong mandate for industrial action.
13 April 2026
Ballot results presented to CGL
87% vote yes to strikes, and 93% vote yes to action short of strike.
15 April 2026
Management admits the secret manager allowance
After whistleblowers expose the payments, CGL confirms the payments to CQC Registered Managers while simultaneously stating there is no new offer for the wider workforce.
12 May 2026
Deputy CEO issues a pay ultimatum
An email is published on the intranet while the executive is on leave, confirming management’s intention to proceed with the imposed position.
18 May 2026
Management refuses basic conditions for meaningful negotiation
Before the final conciliation meeting, executive management refuses three low-bar conditions set by union reps, including a commitment to bring a new offer or act with urgency.
20 May 2026
Fifth pay meeting under ACAS conciliation
Management refuses to negotiate, confirms they will impose the real-terms pay cut, and senior managers make remarks about not “playing Santa Claus” or “rewarding bad behaviour”.
2 June 2026
Public demonstration at King’s Cross CGL Service
Workers and supporters demonstrate in London and present 2,988 letters calling on CGL to return to meaningful negotiations.
12 June 2026
Expanded regional action at Lonsdale House in Birmingham
A second demonstration is scheduled to continue pressure on the executive team and demonstrate that the dispute is widening beyond London.
What This Timeline Shows
This timeline shows a clear pattern. Management delayed negotiations for more than seven months, refused financial transparency, ignored staff hardship, withheld an improved offer, and imposed a real-terms pay cut despite overwhelming rejection by union members.
At every stage, workers asked for meaningful negotiation. At every stage, management chose delay, control, and imposition. The result is a dispute created by executive decisions, not by frontline staff who simply want fair pay, respect, and transparency.
Supporting documents
Explore the Campaign File Archive
This timeline is supported by campaign newsletters, letters, presentations and other documents connected to the Change Grow Live fair pay dispute. Visit the archive to review the source materials, download key files, and explore the evidence behind the chronology.
Share Your Story
Staff are invited to submit their stories to create a record of the human cost of these executive pay choices.



The campaign is growing
Strength Is Growing
Frontline staff deliver life-saving services every day, yet real-terms pay cuts are pushing them to the brink. We are standing together to demand:
Believe in People
A fair, immediate pay rise and a multi-year plan to restore what has been lost.
Be Bold
Transparency on executive pay and a plan to bridge the inequality gap.
Be Open
Worker representation at Board level, so frontline voices shape the decisions that affect them.
Be Compassionate
A formal response to the cost-of-living crisis affecting staff.
33%
Membership growth in the past three months
Days Of Management Ignoring the Cost of Living Survey Results
2026 is our turning point. Be part of the change and join Unite’s fastest growing campaign.